Friday, July 31, 2009

WTF of the day

Apparently sandwich preference says something about your personality. Like tuna like I do? Then you're aggressive and intolerant of failure. What strikes me is that the makers of this "study" don't even bother to try to make themselves clear, they simply throw out words like "Rorschach" and "MMPI" hoping that they sound more scientific.

Listen to this:

"We looked at sandwiches much like you look at the Rorschach tests … the ink blots that look like a butterfly or a bat depending on how you interpret it," said the study's author, Dr. Alan Hirsch. "We basically did the same thing with sandwiches."

Umm, wtf?

This is nothing like the Rorschach (which has its own set of problems), and I'm still confused; they gave participants a battery of personality assessments and then saw what sandwiches they liked, and later went back and hypothesized that liking tuna meant x and liking turkey meant y? or was it the other way around? The author states, quite amusingly, that the study has flaws, including that they only included sandwiches full of mayonnaise and not old standby's like pb&j, because of course, their popularity would skew results. The study was commissioned by Hellman's and Best Foods Mayonnaise. Right.... I'd really like to see this study in full. Check it out, and see what your sandwich preference says about you.

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